Performance & Scalability

If you’re a marketing manager, you’ll know that a successful website or product launch isn’t always guaranteed. That’s why you shouldn’t just plan your launch, you should also prototype it. Here's the thing about prototyping— it's not another hoop to jump through. It's the shortcut and competitive edge you've been looking for.  Prototyping is the process of creating preliminary versions or models of a product, system, or concept.  The biggest myth about prototyping is that it is expensive and slows you down. But, in reality, it's what saves you from the costly mistakes that really derail timelines and budgets. In this article, we’ll bust some myths and explain why prototyping isn't just nice-to-have—it's essential for brands that can't afford to get it wrong.

Discover why marketing teams are switching from DXPs to WordPress's composable architecture for faster campaigns, lower costs, and better results.

Let's face it – coordinating content releases across multiple markets is a technical headache most people would rather avoid. Large brands often face the unique challenge of coordinating content releases that span multiple markets, languages, and regulatory environments. Product launches, rebranding efforts, major announcements, and global marketing campaigns require meticulous planning and execution to maintain brand consistency and maximise impact.

Core Web Vitals are an important metric of site performance, but diagnosing issues can be a confusing and confounding experience. We break down the metrics in simple terms, and how to get them in the green.

In today’s fast-changing digital world, publishers need to balance multiple distribution channels and content-sharing platforms. The platform over [...]

Syndicating content from other sources can be a boon for digital publishers. However, if not set up correctly, syndication can come with technical landmines that can hurt your business.

Speed matters. But for most digital publishers, there are other more important performance metrics...

Are Spammy URLs wasting your crawl budget? Discover best practices for optimising URLs to improve search engine visibility and performance